Adidas Sydney Flagship

ACRD designed Adidas’ first Australian flagship as a premium, immersive retail destination at 130 Pitt Street, Sydney. The two-level, 1,103-square-metre store guides customers through Performance and Originals ranges with clear circulation, double-height volumes, and signature moments such as the Blue Room.

New-season apparel is showcased against transparent LED displays, bespoke artworks, and embossed wall detailing, while level two reinterprets past Originals collections for a modern audience. Through considered architecture, materiality, and spatial planning, ACRD created a flagship that fuses global brand identity with local culture, delivering an experiential environment that sets the standard for premium retail.

Built by Renascent. Floor coverings by Signature Floors. Photographed by Esteban La Tessa.