ACRD has partnered with Elite Eleven since the brand’s inception, designing and delivering each store as the brand has evolved. The Liverpool store marks the next chapter in this journey, establishing a new benchmark for the brand’s physical presence with a clear focus on design clarity, functionality, and customer experience. Developed in close collaboration with Elite Eleven founders Benn and Lisandro, alongside ACRD Senior Design Lead Ben Stafford and Danny De Rose of Grange Global, the space reflects the strength and precision of the Elite Eleven identity.

Super-modern materials are paired with a controlled spatial language to create a refined yet impactful environment. Illuminated FAB ceiling elements maximise light and enhance openness, while black acoustic panels within the fitting rooms introduce privacy and comfort. Large-format slab tiles ground the space, complemented by textured render finishes and contemporary lighting arranged in a structured geometric grid.

A curved digital screen creates a strong visual moment at entry, while dual access points improve circulation and clearly define key product zones. The fitting room studio is conceived as a calm, immersive environment, reinforcing comfort, confidence, and a customer-first experience.

The Liverpool store demonstrates how a considered retail environment can elevate brand presence through clarity, materiality, and spatial intent. With a scalable design framework now established, Elite Eleven is positioned for continued growth across future locations.