PROJECT DESCRIPTION

ACRD’s association with Hurley was forged through our ongoing work with Nike. This association has enabled us to design multiple stand alone stores and be also involved in the development of exhibitions and events for the brand. The following was design for the Australian Open of Surfing in 2013 and features call out walls with aluminium stripping details, complete with bracket flexibility.

Designed in an industrial aesthetic, the eye-catching visual merchandising display creates movement, whilst the undulating podiums reflect the type of terrain the product would be used in. The Hurley Phantom display is a visual representation of the products durability and flexibility.

Structural Engineers: By Hurley
Lighting Engineers: By Hurley
Shopfitter: By Hurley