PROJECT DESCRIPTION

This iconic heritage location in Brighton’s café strip is the perfect place to showcase the best of expression of Nike’s Womens product. The traditional Nike concept store was modified to suit a feminine market, and the space transformed with angled timber panelling, local photography and Nike brand moments. The store itself also includes elevated services tailored to the female consumer, such as dedicated bra fitting and pant hemming, footwear trial, and personal shopper services.

Shopfitter: Johns Lyng Shopfit