PROJECT DESCRIPTION

The Athlete’s Foot engaged ACRD to create a new retail concept to bring their stores in line with their new brand strategy. Centred around performance, the brand aims to be inspirational to athletes, create a high-engagement, experience led environment and build longstanding relationships. The new MyFit area at the front of the store, where TAF showcase the latest wearable tech and unique shoe fitting service, emphasise their philosophy of finding the perfect fit.

Structural Engineers: Structure By Design
Lighting Engineers: LPA Lighting
Shopfitter: Cripps Construction