The Athlete's Foot

BONDI JUNCTION

The Athlete's Foot

BONDI JUNCTION
SERVICES
  • 3D Design
  • Concept Development
  • Retail Design
PROJECT DESCRIPTION

The Athlete’s Foot is emerging this year with a new design and new success story focusing on customers and service. With the central design aspect created by ACRD being My Fit – which ensures customers are fitted with the right product for their feet – The Athlete’s Foot are actively engaging with their customer like no other retailer. This strong focus on advice is delivered through the design and story telling instore. The presentation of graphics, the powerful light boxes and direct customer signage have all implemented to enable an easy shopping experience. The design however doesn’t just stop at the customer. The colours, the use of timber and strong shopfront architecture all work to deliver an impactful design statement and strong brand message. Digital screens enhance the instore impact and the floor graphics provide a sense of movement. ACRD have worked closely with the team at The Athlete’s Foot to perfect this powerhouse new design and are set to role out multiples stores across the country.

Structural Engineers: Mitch Howes
Lighting Engineers: LPA Lighting
Shopfitter: Nexbuild