Tigerlily

CHADSTONE

Tigerlily

CHADSTONE
SERVICES
  • Retail Design
  • Retail Strategy
PROJECT DESCRIPTION

Over a 10 year period ACRD has worked with Tigerlily to develop this unique personality from shop-in-shop environments at David Jones, through to over 14 stand alone stores in Australia and New Zealand.

Each store is very different, we always add new elements, new textural finishes and work to achieve great brand equity with the customer, through the placement of spaces and the overall design intent to showcase the product. We have designed for major shopping centre locations along with challenging High St locations like Manley and Broadway in New Zealand.

The Tigerlily personality is very unique and ACRD has been instrumental working with the brand in reflecting this in the design.
This personality shines through in choice of materials; vintage recycled entry doors, multi-coloured hand made tiles across the entrance threshold and the unique wall papers used instore. This combination of design elements creates a strong point of difference against competitors, whilst showcasing the beautiful ranges of product.