ACRD was thrilled to have the opportunity to submit the pitch for the new global Wild Bean Cafe logo and identity in 2015.

From the 8 logos put forward, BP chose the ACRD logo as pictured to head their new identity, for their in-store food offer. As part of the pitch, ACRD considered all applications of the logo and how it would have the maximum impact, from the packaging and food level to store and MID. This evolved to encapsulate digital design, uniform and advertising.