Anthony Hoffman is the founder of ACRD and the principal director for the group.

Having over 25 years of experience in brand experience and retail design, obtaining a reputation for establishing some of the most iconic Australian brands.

This reputation has enabled Anthony and ACRD to develop a unique formula that captures all customer touch points in retail – from establishing the brand, logo design and packaging to creating the store design that combines the entire brand promise.

This approach to design has been applied with outstanding results to multiple brands in the ACRD portfolio and continues to form a large part of Anthony’s responsibility when consulting retail clients today.